SKYLARK to appear on Inside Business Today as it expands luxury travel platform

SKYLARK will be featured on Inside Business Today on Bloomberg Television on Sept. 18, 2026, spotlighting how the Chicago-based company is pairing technology with human travel advisors to sell luxury hotels. The segment comes as SKYLARK grows its membership platform, adds AI tools and pushes a private membership ecosystem called Friends With Amenities.

Why it matters: - SKYLARK is pitching a different model for luxury travel: digital convenience backed by real advisors, hotel relationships and preferred perks. - The company is targeting travelers who want faster booking and more personalized service without giving up insider access. - The appearance on Bloomberg Television gives SKYLARK national exposure at a time when it is expanding its platform and membership offering.

What happened: - SKYLARK will be featured on Inside Business Today, hosted by Bill Rancic and Giuliana Rancic. - The sponsored segment airs nationally on Bloomberg Television on Sept. 18, 2026, at 10:30 p.m. CST/8:30 p.m. PST. - The company is based in Chicago and was founded in 2015. - SKYLARK describes itself as a tech-forward luxury travel company that combines a digital booking platform with expert human advisors.

The details: - SKYLARK serves about 90,000 luxury travelers and works with around 4,000 hotels worldwide. - The company has preferred partnerships with hotel brands including Aman, Rosewood, Belmond and Four Seasons. - Members get access to preferred rates, exclusive amenities, upgrades and special experiences. - SKYLARK says its model was built to solve a long-running problem in luxury travel: consumers were being pushed to choose between impersonal online booking and traditional agencies that had not kept up with modern expectations. - The company says its Net Promoter Score is 85. - SKYLARK cites a recent member trip to Italy as an example of its service, saying an advisor quickly arranged help after a redirected flight caused missed connections and lost luggage. - In that case, the travelers were placed at Saint James Paris, received an upgraded suite and personalized welcome, and got help with dining arrangements and reimbursement issues. - The segment also highlights Friends With Amenities, a private membership ecosystem developed in response to traveler demand for more exclusive deals, better access, deeper hotel relationships, stronger loyalty benefits and more personalized advisor support. - SKYLARK is adding AI to its platform to improve recommendations, itinerary support and service responsiveness. - The company says AI is meant to support travel advisors, not replace them. - SKYLARK says its leadership comes from a mix of hospitality, data and digital innovation experience. - The company’s goal is to become the smartest place in the world to book luxury hotels.

Between the lines: - SKYLARK is trying to turn concierge-style service into a scalable digital product. - The strategy reflects a broader shift in luxury travel, where affluent customers increasingly want both personalization and the speed of consumer tech. - The emphasis on AI suggests SKYLARK sees software as a way to extend human expertise rather than automate the entire experience.

What's next: - SKYLARK plans to expand its membership platform, unlock more preferred offers, deepen hotel relationships and introduce a new digital experience. - The company will use the Bloomberg Television segment to promote its approach to booking luxury travel. - More information is available at SKYLARK and Inside Business Today.