Underground Donut Tour launches Knoxville sweet treats walk

The Underground Donut Tour is adding a Knoxville experience in Tennessee, giving visitors a two-hour walking tour built around local sweets, history and culture. Tickets are available now as the company expands beyond its Nashville launch into a second Tennessee city.

Why it matters: - The Knoxville launch gives the Underground Donut Tour a second Tennessee market and broadens its footprint in the South. - The new tour is designed to draw both visitors and locals with a food-first way to explore downtown Knoxville's history and culture. - The company is leaning on a format that mixes sweet treats with storytelling, a model that has already helped it build a large following.

What happened: - The Underground Donut Tour launched the Knoxville Sweet Treats Tour: Beignets, Biscuits & Local Culture on June 23, 2026. - The tour is the company's second in Tennessee, following Nashville in 2021. - The experience centers on downtown Knoxville and is billed as an approximately two-hour walking tour. - Tickets are available now through the Underground Donut Tour website.

The details: - Guests will sample warm beignets, Southern biscuits, pastries and other sweet treats. - The route includes downtown Knoxville's historic streets, local landmarks and architecture. - Guides share stories about the city's transformation from frontier settlement to modern destination. - The tour also covers notable residents, Tennessee traditions and Knoxville's local culture. - The experience highlights East Tennessee food traditions, including the city's reputation as a biscuit-loving place. - The company says Knoxville's food culture, bakeries and cafés helped inspire a tour tailored to the city. - The Underground Donut Tour was founded in Chicago in 2015. - The company operates in more than 30 cities across the United States, Canada, Ireland and the United Kingdom. - The company has more than 10,000 five-star reviews.

Between the lines: - The Knoxville tour is a clear move beyond a standard donut format and into city-specific food tourism. - The company is using local identity as the differentiator, not just the menu. - The expansion suggests the brand sees room to keep scaling a familiar walking-tour model into new regional markets.

What's next: - The company is expected to keep growing its North American and European presence. - Knoxville guests can now book the new tour, while Nashville remains part of the company's Tennessee lineup. - The Underground Donut Tour is likely to keep pairing local history with regional baked goods as it enters new cities.